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 Post subject: Interesting marketing campaign move by Ford
PostPosted: Thu Apr 04, 2013 5:44 am 
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Joined: Thu Apr 04, 2013 3:57 am
Posts: 57
I have to aplaud these kind of interactive marketing campaigns by Ford for the Fusion Energi

http://www.prnewswire.com/news-releases ... 48791.html


All-New Ford Fusion Set to Sail the High Seas as Part of Ford's Involvement with the Tom Joyner Foundation
- Ford will have the all-new 2013 Ford Fusion aboard the ship for the 2013 Tom Joyner Fantastic Voyage, kicking off a national sweepstakes where one Tom Joyner Morning Show listener or cruise attendee will win the keys to the Fusion as part of the 2013 Fantastic Fusion Giveaway

- The relationship allows Ford to continue to interact with consumers about the newly designed Fusion, while supporting education initiatives in the African American community

- 2013 marks the seventh consecutive year Ford and radio personality Tom Joyner have joined forces to support education in efforts to give students the chance to attend college, by helping them push to "Go Further"


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 Post subject: Re: Interesting marketing campaign move by Ford
PostPosted: Sat Apr 06, 2013 7:08 pm 
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Joined: Thu Mar 28, 2013 6:40 pm
Posts: 56
Daniel wrote:
I have to aplaud these kind of interactive marketing campaigns by Ford for the Fusion Energi

http://www.prnewswire.com/news-releases ... 48791.html


All-New Ford Fusion Set to Sail the High Seas as Part of Ford's Involvement with the Tom Joyner Foundation
- Ford will have the all-new 2013 Ford Fusion aboard the ship for the 2013 Tom Joyner Fantastic Voyage, kicking off a national sweepstakes where one Tom Joyner Morning Show listener or cruise attendee will win the keys to the Fusion as part of the 2013 Fantastic Fusion Giveaway

- The relationship allows Ford to continue to interact with consumers about the newly designed Fusion, while supporting education initiatives in the African American community

- 2013 marks the seventh consecutive year Ford and radio personality Tom Joyner have joined forces to support education in efforts to give students the chance to attend college, by helping them push to "Go Further"


Student grants is always a good way to promote, love the move. Kudos to Ford!


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 Post subject: Re: Interesting marketing campaign move by Ford
PostPosted: Mon Apr 08, 2013 3:18 pm 
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Joined: Thu Apr 04, 2013 3:57 am
Posts: 57
cosby wrote:
Daniel wrote:
I have to aplaud these kind of interactive marketing campaigns by Ford for the Fusion Energi

http://www.prnewswire.com/news-releases ... 48791.html


All-New Ford Fusion Set to Sail the High Seas as Part of Ford's Involvement with the Tom Joyner Foundation
- Ford will have the all-new 2013 Ford Fusion aboard the ship for the 2013 Tom Joyner Fantastic Voyage, kicking off a national sweepstakes where one Tom Joyner Morning Show listener or cruise attendee will win the keys to the Fusion as part of the 2013 Fantastic Fusion Giveaway

- The relationship allows Ford to continue to interact with consumers about the newly designed Fusion, while supporting education initiatives in the African American community

- 2013 marks the seventh consecutive year Ford and radio personality Tom Joyner have joined forces to support education in efforts to give students the chance to attend college, by helping them push to "Go Further"


Student grants is always a good way to promote, love the move. Kudos to Ford!


This is actually the reason I posted this marketing campaign, since I'm a college student I know how hard it is to pay tall the bills especially now the costs are rising(and the use I get from a diploma is smaller and smaller)

I know half of my dorm is on a some kind of a grant so I definitely support this kind of marketing activity.


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 Post subject: Re: Interesting marketing campaign move by Ford
PostPosted: Mon May 13, 2013 10:04 pm 
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Joined: Thu Nov 15, 2012 10:43 pm
Posts: 72
They are trying every new trick on their book to make Fusion Energi popular! Great initiative.


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 Post subject: Re: Interesting marketing campaign move by Ford
PostPosted: Wed May 15, 2013 7:02 pm 
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rob wrote:
They are trying every new trick on their book to make Fusion Energi popular! Great initiative.


I wouldn't say new but I would definitely agree with you that this is a great initiative by Ford.


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 Post subject: Re: Interesting marketing campaign move by Ford
PostPosted: Fri Jan 24, 2014 5:19 am 
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Joined: Fri Jan 24, 2014 5:17 am
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If car manufacturers don't, the media certainly does! They talk all about the amount of sales per quarter, per year, etc. It's a gauging point and I guess it makes sense. As a business person, I suppose I'd plan my products on how many I sold.


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